Effective Marketing in Switzerland

I am currently working on a collaborative project dealing with the expansion of garbage disposers to Switzerland. My group members and I are putting a plan together to introduce the Kitchen Aid line of garbage disposers to Switzerland. Introducing any new products in today's economy is not the easiest task to accomplish, but the benefits garbage disposers have for Switzerland is undeniable. Today in Switzerland the amount of organic waste being thrown into landfills is extremely large. With the introduction of Kitchen Aid disposers at a fair price, it is our hope to reduce the amount of organic waste filling these landfills. The greatest chance for this idea to become a success comes from effective marketing. We must convince the Swiss of the true benefits this product has and the chance for Switzerland to add years to the life of the country.