Buttermilk Shampoo

Buttermilk company introduced a new product called buttermilk shampoo. Now buttermilk is well know for producing butter spreads for food, not bathroom products. Personally when I first heard about this the first thing that came to my mind was washing my hair with a yellow oily substance, and aparently that was the idea most consumers created. Buttermilk shampoo lasted less than three months in production and on store shelves. Consumers who have trusted a product for the qualities it obtains do no want to see that product name on a totally different type of product, it hinders the reliability the consumer holds in that product.