Thursday, May 1, 2008

Crystal Pepsi

As you know the pepsi brand is extremely well known accross the world. In 1992 and 1993 the pepsi company introduced crystal pepsi. It was the clear alternative to normal colas. It was their intention that consumers would make a connection between clearness and purity, this did not occur. As consumers tried the new product from a company they had trusted for so long, mixed reviews began to arise. Many people said they did not like the taste, and others found it to be too similar to regular pepsi. The idea of it being clear really had no impact on consumers, in fact many were asking the question of why would I pay more for a product that tastes the same just because it is clear. Pepsi made a mistake in trying to make consumers perceive a quality that the product did not have. There were no actual benefits to the pepsi being clear, and the taste was nearly the same. This was not a good marketing decision for pepsi.

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