Thursday, January 31, 2008

Marketing In Today's Economy Is Not Easy

Today's economy, in my opinion is nothing to boast about. People today are very cautious about spending money on everything from brand name foods to family vacations. People are changing the way they live and the economy has a lot to do with it. The falling economy has made it very difficult for businesses to stay at the profit margins of years past. New products, more efficient costs and a less aggressive advertisement scheme are just a few of the ideas companies are trying use to keep profit margins high. For example in an article in the New York Times, this year's Super Bowl ads will be on the softer side, trying to appeal to the viewers in a whole new way. Due to the changes in the economy, this years commercials will not feature the violence and slapstick comedy of years past. Whether or not these ideas will be effective is still up in the air, but Monday morning we should have some answers.