McDonalds' Arch Deluxe Sandwich

In 1996 McDonalds introduced the Arch Deluxe Sandwich. A sandwich that contained 560 calories, 32 grams of fat, 11 grams of saturated fat, 960 milligrams of sodium, and that was without the optional bacon. The sandwich cost McDonalds 100 million dollars in ad campains, and a 300 million dollar set back in a time when consumers were starting to eat healthy. McDonalds made the fatal error of introducing a product with more calories than ever before in a time when consumers were becoming concerned with the health and well being of the American public.